Bits of HTML code that let publishers display Right Media Exchange ads on their web pages. Ad tags are specific to a publisherâ€™s site, ad display type and/or size (banner or pop).
A participant in the Right Media Exchange who buys ad space from publishers.
A graphical ad that typically displays with a horizontal orientation. Common sizes: 728×90, 468×60, and 720×300.Campaign. Typically refers to an advertiser line item that runs a series of related ads. Ads may be grouped into campaigns according to product offers or themes that reflect similar marketing goals.
Content of Offer
Describes the kind of product or service being advertised in a creative, such as credit card, travel, or software downloads. Creatives are categorized so that networks and publishers can target appropriately.
CPC. Type of campaign with cost-per-click pricing. The advertiser pays for an impression only when a user clicks on the ad.
CPM. Type of campaign with cost-per-mil pricing (cost per thousand impressions). The advertiser pays for the impression every time its ad displays. Cost of one impression is 1/1000 the CPM price.
Another name for an ad. A single creative can have image elements, rich media elements, and supporting files that make up the ad.
Pricing model that lets advertisers vary what they pay for an impression, instead of paying one flat CPM price. Advertisers are typically willing to pay more for an impression on premium inventory that has lots of good users. They’re also willing to pay for impressions on less desirable inventory, but those impressions are worth a lot less. Dynamic pricing lets them pay for each impression based on how much it’s worth to them.
See effective CPM.
The effective price per 1000 impressions shown. When campaigns have CPM, CPC, and CPA pricing, the only way to compare them is to translate each one into an equivalent effective CPM, or eCPM.
Creative that appears when users close their browser or leave the publisher’s site.
A banner ad that expands when users move their mouse pointer over the ad, causing the ad to expand beyond its borders.
Type of creative featuring animation. Creative can be identified by the .swf file extension, which stands for Shockwave Flash.
Type of ad that is super-imposed over a page and floats over it for a certain number of seconds, then disappears or fades.
Limits the number of times a line item can serve a creative during a certain time period.
Specifies which geographical regions a particular network or advertisers will receive impressions from. If a network should only serve to US traffic, you should geotarget the US only.
Type of creative that may have images, text, and other elements written in HTML.
An instance of an ad displaying on a publisher’s site. Sometimes referred to as “imps”.
Type of creative that appears between pages of a website. When users leave one page of the site, the interstitial ad appears for a certain number of seconds before the requested destination page loads.
The ad space that publishers offer for sale on their websites or other media property.
Type of media property that a publisher makes available for displaying ads, such as a website, toolbar, email message, or desktop software. Categorizes publisher properties so that advertisers and networks can target appropriately.
Unlike other advertising optimization systems, there is no predetermined learning or audition period in the Right Media Exchange. It begins optimizing a campaign automatically, as soon as enough statistically significant data is available. Because it is completely automated, optimization happens more quickly than with other technologies. Learning is the process by which the Right Media Exchange gathers creative performance data, such as impressions, clicks, conversions, and user characteristics, in order to predict the probability of a click or conversion on a site. The ad server uses this information to calculate a bid price for the ad auction. When the Right Media Exchange has enough predictive information, a creative changes from learning mode to optimized mode.
The Right Media Exchange’s ad classification and regulation system that protects your site from potentially brand-damaging advertising, bringing trust to the exchange. Every single creative in the exchange is scrutinized by an automated and human review process and categorized with an unprecedented level of detail and accuracy. Media Guard has created a set of objective and uniform classification standards that aligns all buyers and sellers in the exchange. That regulation builds trust in the marketplace, and gives you confidence that you’re going to get the advertising you want on your site.
The minimum revenue that you must earn before a network will issue a payment.
An entity that facilitates the buying and selling of media between a group of publishers and advertisers. Sometimes referred to as an “ad network”.
A creative that has finished learning. See “Learning”.
Controls impression delivery to each network, based on price, frequency capping and geotargeting preferences.
Type of creative that appears in a new window, either over a website page (popup) or under a website page (popunder). The window can be popped by the publisher or by the advertiser’s tag.
A participant in the Right Media Exchage who maintains a website, desktop application or other inventory type with ad space that is available for sale to advertisers.
The share of earned revenue that each network offers to its publishers.
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Right Media Exchange
The Right Media Exchange is interactive advertising’s first open media exchange. Connected on a common platform, buyers and sellers seamlessly trade more than two billion impressions on the exchange each day. The Right Media Exchange enables competition in an open, fair market to drive more value for ad networks, publishers and advertisers.The Right Media Exchange does for digital media what the NASDAQ and other auction-based financial exchanges do for securities.
Key benefits to publishers include open access to campaigns, true value discovery, maximized revenue, control over what runs on your site and the ability to easily develop new relationships.
A distinct category of users or members of a target audience who can be identified based on the webpages they visit or actions they take.
A participant in the Right Media Exchange who sells advertising space. Can be a publisher or a network.
A graphical ad that typically displays with a vertical orientation. Common sizes: 160×600 and 120×600.
Rules that govern when, where, how often, and to whom an ad should serve.
Type of creative that uses only text (words) with hyperlinks to the advertiser’s website or a page containing more advertising information.
Third Party Ad Network
An ad network that is not currently a direct participant in the Right Media Exchange.
Third Party Creative/Third Party Tag Creative
Type of creative that is hosted by a third party ad server instead of by the Right Media Exchange ad server.
Coordinated Universal Time (Greenwich Mean Time).
A measure of how much traffic a website receives. Typically expressed as a number of impressions, such as 100,000 impressions per month.